McLaren reveal Honda-powered MP4-30

Following up weeks of social media teaser posts, McLaren have revealed their 2015 challenger.

Image: Mclaren. Source: F1 Fanatic

Image: Mclaren/ F1 Fanatic

The announcement was made online at 11pm AEST time on 29 January.

 

Contrary to expectations of a red and white livery, the vehicle instead sports silver, black and red colours used since 1997.

 

Spanish sports website Marca had previously reported the livery would be a placeholder, saying the actual livery will be shown at a later date.

 

Mclaren is also yet to announce a primary sponsor, a struggle that was highlighted last year through the use of multiple single race sponsors.

 

Hugo Boss and Santander are among the previous sponsors not seen on the MP4-30.

 

Image: Mclaren. Source: F1 Fanatic

Image: Mclaren/ F1 Fanatic

Prior to launch, Mclaren posted a Back to the Future spoof video featuring both Jenson Button and Fernando Alonso, titled ‘Back to the Racetrack.’

 

Mclaren has regularly promoted its history with Honda on social media platforms, leading to intense interest in the launch.

 

A nostalgic tone has been evident, with the team paying homage to the tense rivalry between Alain Prost and Ayrton Senna in the late 1980’s and early 1990’s.

 

The team’s partnership with Honda, beginning in 1988 and concluding in 1992, saw 44 grand prix wins and four constructor’s championships.

 

The classic red and white livery was the product of Mclaren’s extended partnership with tobacco giant Marlboro, ending in 1996 when the company joined Ferrari.

 

McLaren have most recently utilised Mercedes-Benz powered engines since 1995, a collaboration which has seen three driver’s titles and one constructor’s trophy.

 

Two winless years for the team have punctuated the need for change, with Ron Dennis highlighting his confidence in the team’s 2015 championship bid.

 

“Although there’s a lot of work to do before we can expect to repeat the level of success we enjoyed together 25-or-so years ago… I’m positive that, together, we’ll get to where we want to be: winning Grands Prix and eventually World Championships as McLaren-Honda.”

 

Honda’s last contribution to F1 ended in 2008, after which infeasible financial circumstances following the global financial crisis resulted in the sale of Honda F1 team.

 

What do you think of the car design? Discuss your thoughts in the comments below.

 

Written by Daniel Kuberek @kuubeey

 

 

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